GUESS Rebrand
For my Brand Identity class, I chose to rebrand GUESS, one of the most iconic fashion brands. I wanted to challenge myself to modernize their look while keeping the brand’s luxury and stylish feel.
I explored different ideas for the logo, colors, and fonts using key words like bold, stylish, modern, and luxurious to guide the design. My goal was to create a fresh, contemporary, and versatile look that captured the essence of GUESS.
After finalizing the design, I brought it to mockups on laptops, phones, hats, purses, shopping bags, business cards, and store signs.
